Overview
Purpose
Our purpose is to allow those of all ages to experience the joys of white water rafting. We aim to accomplish this goal by leading guided tours that ensure the safety of all participants. Our website will demonstrate our company’s emphasis on having a fun safe adventure that is suitable for the entire family. To accomplish this our website will be focused on the safety aspect. We will demonstrate to the consumer that our white water adventures are safe no matter the age or skill level of the participant. The website will heavily emphasize this along with the fact that our adventures are very easy to go on and require no prior preparation from the participant, they need to simply show up and enjoy themselves.
Audience
Our target audience is established families that are looking to become closer with one another and embark on an “adventure.” We aim to target those families who have younger children which would make something like this usually very difficult. These families would most likely have enough disposable income to prioritize a good time over saving money. The majority of guided white water tours require a minimum age or level of experience which makes it difficult for these families to even think of participating. It is most likely that our users will be accessing our website from their phones as they are most likely too busy dealing with their families and careers to sit down at a computer for very long.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/60594d-fc7a57-00a7e1-fefcfb-fde74c
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#fc7a57] | [#E7C24F] | [#A43312] |
Typography
Heading Font: Robotico Condensed
Robotico Condensed is a good strong font that grabs the eye
Paragraph Font: Loto
Loto is a simply font that does not distract from the content
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
